Best Ways to Increase the Conversion Rate of Your Website
Increase the Conversion Rate of your Website
Having a website that’s conversion friendly doesn’t have to be complicated, and it’s possible to accomplish this without a large budget or fancy tools. The methods we’ll be sharing in this article have been proven to convert visitors into customers and increase the conversion rate.
Ease of Navigation.
Grab the Reader’s Attention at the Top: The first place visitors look when they land on your page is the top, which is why you have to emphasize this area on your site. If you want people to keep reading, you have to impress them with the importance of your message right away, at the top. This is different than having the content above the fold, it’s actually on the top. You can’t rely on vague or generic content at the top of your page -you want to address the most interesting and exciting points about your product or offer so they can’t resist reading further. This is something that can boost your conversions quite a bit, so don’t overlook it.
Getting from one page to another and the ability to browse around is made easier for your visitors if you use an internal linking structure. You don’t want anyone to have problems finding what they need, so having a good search engine on your website is also important. Automatic increases to your conversion ratios are something you will notice once you have navigation in place that is easy to use and understand.
Make the Text Simple:
Did you know that what kind of text you use, and the color and size of the text can make a real difference in your site’s conversions? On your web pages, you should use text that is easy to read and the size that is appropriate for your visitors. Your visitors will leave without taking any kind of action if your sites are unappealing to them, so for example, don’t use tiny gray text on a white background. If your content isn’t going to be readable, how do you expect your prospect to get convinced and buy from you? Or to even become a subscriber for your newsletter?
Every detail matters, so keep thing simple on your webpage, including the fonts. Your aim should be to get your visitors comfortable on your site so that they know it’s the right place, which may lead to the action you want them to take. When you want to increase the conversion rate, make your site easy to navigate and text easy on the eyes.
Include Real Testimonials
Fake testimonials are something that some websites have no problem in using just so they can try to convince prospects that their product is valuable. These days, the Internet user has become more educated and savvy, so this particular tactic will backfire. Add testimonials from happy and real customers.
People want real proof and they will analyze your business. So make sure that you use real testimonials from your real customers with their picture if possible, or an even better idea is to ask if they would give a video testimonial which would be even more convincing. You don’t have to make any major changes to your website or your sales process to improve the conversion rate and get more sales. There have been some simple tactics discussed above and if you are willing to implement them, you should see an increase in your conversion rates in no time.
These are a few simple steps you can take today to increase the conversion rate on your website. Implement them and watch your conversions increase.