You Can’t Afford to Ignore These SEO Factors
Search Engine Optimization has gone way beyond the act of stuffing keywords into every inch of on-page content. If you want to make it to the top of the search engine results today, you’re going to have to do a lot more – even more if you want to stay at the top. Make sure to include these factors in the SEO strategy plan for your sites.
Premium Content: If there is one thing that has a huge part in helping you be successful with SEO and provides you an upper hand over your competitors then it would be your content. Possessing high-quality content on your website or blog is very important.
This is because Google and other search engines are taking very cautious measures to lower the rank of all websites that do not have the right kind of content. The content on your blog must be original and relevant to your main topic.
Don’t listen to anybody when they say that content doesn’t matter for SEO, because it certainly does. Because it gets a lot of relevant backlinks, you will realize that good quality content will receive a higher ranking.
Your SEO efforts flow smoothly when you have quality content that other bloggers want to link to. So, you must focus on creating top of the line content. If you are planning to employ a professional copywriter, this something that might help you to get better content even if it does cost more money. This is because top of the notch content is what is important.
Set Up A Publishing Schedule:
One of the ways to keep people coming back is a consistent flow of content. It is also important as Google will come and crawl your new content every time you put it up on your blog.
I highly recommend you set up a schedule for posting new content. By being organized you will get the benefit of not only getting new content on your site, but your readers will appreciate this, and if you have a schedule, you can even notify your readers about when you will be posting this content.
There are tools you can use to make this easier. Find one that works for you and come up with a monthly content marketing plan for not only your website, but for off page seo factors as well.
Keyword in Name of the Domain:
It’s a known fact in the SEO world that by having your keyword in your domain name will significantly impact your search engine ranking. It might even get you placed on the first page of the search engine results. It does not matter what your niche is about, if you can enter your keyword into your domain name, this is very beneficial for you. Even if the domain name for your selected keyword is not there you can still put an additional letter with it and get it registered. For example, if you’re keyword is “dog training” then your domain name could be dogtrainingtactics.com, where you added the word tactics in the end.
Always be working on getting BackLinks:
Getting backlinks is a critical component to ranking your content. It used to be that the sheer number of links would help. This is not the case anymore.
It is much more important to get high-quality links pointing back to your website. One of the ways you can do this is to find relevant websites where you can guest blog. Other websites are grateful to have excellent content written and we all know how much time it takes. So if your content is unique and excellent, they will be willing to publish YOUR content on THEIR site and thus creating a backlink to your website.
This will be an ongoing strategy for not only good SEO, but for content marketing in general.
Utilize Your Keywords Within the Title of The Post
When you create a new piece of content, have a plan. I have discussed this In great detail in both your market research strategy and in your content marketing strategy.
You should have a list of targeted phrases that you have already researched and found that people are looking for and also that you can rank for.
When you create the content, utilize the keyword phrase you are targeting within the title of the article and also in the URL.
Although there is less emphasis on using the keyword over and over, follow the guidelines about Latent Semantic Indexing and make sure you are using other phrases that other experts in your market are using.
These SEO factors will not only help you take your site to the top of the SEO ranking but also keep it there as long as you are consistent.