Pillars

The 5 Major Pillars of Digital Marketing

There are 5 major components to digital marketing that make your online marketing plan complete. Market Research, Website Construct, SEO, Content Strategy and Development, and Conversions and Monetization.

When you are planning to build an online business, it is critical that you understand each of these 5 pillars of digital marketing and how they work together.

In the market research area, when done correctly is going to include information within all of the 5 pillars before you even think about beginning to build out your website.

The market research phase will then build the next foundation of your website construct. By having a sound understanding of market research you will be able to construct a website that is built based on the research data you did.

SEO or search engine optimization, when done correctly, is going to allowed to get your content position so people find it on the search engines. This will lead to an ongoing and building steady flow of traffic to your website. By understanding the numbers behind your market research, you’ll be able to make sound decisions around how you move forward with your SEO strategy.

Your content marketing strategy will also be developed through the market research that you do. By understanding what the market wants and the problems within that market, you’ll be able to develop content that provides solutions to people within that market. Additionally, by understanding how people search and the numbers that are behind those searches, you’ll also have a sound understanding of how to position your content not only on your website but also what content distribution strategies you will deploy across the Internet.

The fifth pillar of digital marketing is conversions and monetization. In your market research phase, you will discover what is being sold within your market, what your competition is doing, and what problems exist that you may be able to solve within this market. By having a monetization strategy before you start building your website when the time comes, you’ll be better equipped to make decisions and how you develop an income from your website. Conversions include the development of landing pages in sales funnels, Data analysis, testing and tracking of everything you do online.

The First Major Pillar of Digital Marketing Is Market Research
Digital Marketing Includes Many Aspects

Pillar 1—Market Research

Market research is the foundation of all your digital marketing. This component is the key to all online marketing plan moving forward.

All of the other pillars of digital marketing rely on your market research. If you mess up this stage, then everything else moving forward will be strained because of it.

Within the market research pillar, you will find the detailed steps that will help you develop a sound market research plan.

Interesting component about market research is that it’s never really done. You will always want to be analyzing new market trends in the news that’s going on within your market. It’s an ongoing fluid component of digital marketing.

Digital marketing moves at a very fast pace. Things have changed vastly over the years as the Internet continues to evolve. However, the foundational components of market research have pretty much remained the same.

The Most Important Pillar of Digital Marketing Is Market Research

Some of the aspects of Market Research include:

  • Looking at your overall theme

  • Understanding who your competitors are

  • Discovering the major subtopic’s within you theme

  • Getting the numbers of searches for each of the subtopics

  • Understanding What your competitors are doing and selling

  • Analyzing the competitive nature of your market and where you will fit in

  • Finding out how video marketing and development is being used in your market

  • Building out your keywords and thematic phrases within your niche

  • Researching for problems that people are wanting answers to

  • Discovering tools that will make your market research faster and thorough

  • Uncovering which social media sites your audience is hanging out at

Market Research Involves Many Componets

Pillar 2 Website Construct and Design

The second pillar of digital marketing is the website construct. By utilizing a silo structured design, you will be giving your users a fantastic experience and also the search engines very logical sequence to your website.

Website Design Includes Multiple Aspects Including:

  • Building a Website On A Silo Structured Framework

  • Each Page on your website is it’s own entity

  • Why WordPress is the CMS choice of over 50% of the websites online today

  • Utilizing your research to lay out your content

  • Deciding on Colors and Fonts

  • How and why to use images on your website

  • Importance of Mobile Responsive Design

  • How branding plays an important role in your design

  • The ultimate WordPress themes for building

  • What to look for in a WordPress theme

  • How to choose a great hosting company

  • Developing an internal linking structure that works

Website design and structure

Pillar 3 SEO Search Engine Optimization

Website Design Includes Multiple Aspects Including:

  • Building a Website On A Silo Structured Framework

  • Each Page on your website is it’s own entity

  • Why WordPress is the CMS choice of over 50% of the websites online today

  • Utilizing your research to lay out your content

  • Deciding on Colors and Fonts

  • How and why to use images on your website

  • Importance of Mobile Responsive Design

  • How branding plays an important role in your design

  • The ultimate WordPress themes for building

  • What to look for in a WordPress theme

  • How to choose a great hosting company

  • Developing an internal linking structure that works

Website design and structure
Website construct

Pillar 3 SEO and Search Engine Optimization

SEO is the next pillar of digital marketing. Search engine optimization will be included within the development of the earth site structure, and as part of your internal linking strategy, and as an off-page strategy or backlinking in rankings.

Some of the Major SEO Components Include:

  • Solid Market Research Leads To Great SEO

  • Basic Understanding of How SEO Works

  • On Page SEO and LSI

  • Internal Linking Strategies

  • Factors Of Ranking and Time On Your Website

  • Creating A Back Linking Strategy

  • Video SEO

  • Social Media and Hashtags

  • The ultimate WordPress themes for building

  • What to look for in a WordPress theme

  • How to choose a great hosting company

  • Developing an internal linking structure that works

Website design and structure

Pillar 4 Content Marketing Strategy

The fourth pillar of digital marketing online is a great content marketing strategy. Content has and always will be King online. This is usually the most challenging area for webmasters. Content marketing is going to be an ongoing part of your overall digital marketing strategy.

Here are the major topics around a great content marketing strategy plan:

  • Understanding How Content Is King

  • Picking A Topic You Are Highly Interested In

  • How To Write For The Web

  • Market Research and Content Development

  • What Types of Content?

  • Latent Semantic Indexing

  • Utilizing Imagery In Your Content Marketing Plan

  • Content Curation

  • Video Marketing Content

  • Social Media Content Strategy

High Quality Content Wins On The Search Engines
Content Marketing Involved a Well rounded Content Strategy

All of the 5 pillars of digital marketing are very important. However, content marketing is the one that usually trips up people due to the time it takes to develop great content. Additionally, Google has changed often on how they view in rank content. This seems to be continually evolving, as Google wants to serve up the exact and best content provided on the Internet based on the search term people are using.

Learning to write for the web is a skill that takes time and practice. One thing I will say about content marketing is that it is something you will always have to do. Google demands fresh content and so does your market. When developing a long-term digital marketing business it is imperative that you pick a market that you are either highly interested in, or you are willing to hire content writers that are skilled and efficient within this market. That is much more important put up long high-quality content, then just to throw up some content to have content on your website.

Content marketing is an ongoing and developing skill for digital marketing

The 5th Pillar of Digital Marketing is Conversions and Monetization

The final pillar of digital marketing is conversions and monetization. When you are doing your market research, it is critical that you study the market see what your competitors are selling currently to their audience. It is important to have your game plan at the beginning of how you plan on making money with your website.

Conversions and Monetization Aspects To Include:

  • Monetization Starts With Your Market Research

  • How do you know if you don’t know?

  • Track Everything

  • Various types of Analytics

  • Knowing the value of a customer

  • Types of Conversions

  • The money is in the list

  • Landing pages and Sales funnels

  • Split testing

High Quality Content Wins On The Search Engines

Obviously, you’re starting a digital marketing business to make money. As you can see there are multiple ways of handling your conversions and monetization. This is another area you’ll be constantly tweaking and discovering what is working and what is not.

In today’s online Internet marketing world there is no reason why you should not track everything you do. It is really the difference maker between those who make money and those who don’t all things being equal skill wise.

Pay close attention to the analytics of your website. Inside your analytics, it’s going to give you clothes and ideas on what people really want and where they spend time on your website. Sometimes this can even alter your direction of what is being demanded in the market.

When it comes to convergence, there are many incredible tools today that allow you to create sales funnels and landing pages very quickly and professionally. That being said, if you don’t have split testing and analytics installed on these pages, you’ll have no idea what is actually happening. Being able to make small tweaks within your funnels and landing pages gives you a great advantage to maximize all the visitors that come to your website or to your sales page

Understanding your analytics and knowing your numbers

5 Pillars of Digital Marketing Recap

If you want to have success in today’s digital marketing landscape, it is imperative you have a solid strategy from the get-go. All these 5 pillars of Internet marketing come into play and to some degree are intertwined in dependant upon each other.

Recap of the 5 Pillars of Digital Marketing

Each one of these pillars of digital marketing requires an ongoing developing skill set. It takes time and patience to build an online business. As you can see from the overview of the 5 pillars there’s quite a bit a lot of work involved. The competition today is growing all the time. However, but developing your skills in each of these areas and following the outline of what makes a great digital marketing strategy, you will be heading shoulders above most of the websites and competition out there.

It’s taken me years to develop my skills as a digital marketing professional. There were many years where I made very little money, however, I was always developing my skills and learning. Because the Internet and digital marketing evolve so quickly, you’re going to have to dedicate a percentage of your time following the market staying abreast of the changes that happened with the evolution of online marketing.

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