Simple Checks to do Before a Website Launch
Setting up a website that will interest your target market involves more than just putting anything on the site to get it launched. By following these simple tips on launching your website you can be sure to have an effective presence online.
If you really desire to be seen as a professional by your visitors, then you should make sure that everything is up to par before your website is launched. Plenty of webmasters and bloggers generally do not check everything before they launch a website. This not only makes a negative impact on their reputation, but it also reduces their chances of converting viewers. Ultimately a website should work flawlessly. Making that happen is your job before it launches.
In reference to your design, your website should be one hundred percent functional. In other words, your website should validate through the current HTML standards. Now, this definitely doesn’t mean that you’ve lost all hope if your site doesn’t validate. But, it does mean that you have to determine what is causing the problems and fix them. Sometimes forgetting to close tags or not adding the “alt” tag can bring up errors.
You can easily use the W3C online validating service to check your website’s design and find out if anything’s wrong. Making sure that your website is up to date in terms of the current standards is a major accomplishment because this will be a very important factor on down the line.
Check All The Links On Your Website
Check out the links on your site and be certain that they work the right way. A lot of times, links will stop working. This accident can occur during copy/paste. Do not assume that things are okay until you check all links. It would be a horrible thing for your links to malfunction. Think about that for a moment. Missing out on a sale because the link was not working can be a horrible thing. Also, make sure that the links are going to the proper location and that the navigation of site works fine.
So, everything is just perfect with your website until you change up the browser. Before you launch your site, the browser compatibility should be checked. Make sure that your site does not have any issues with the main browsers like Google Chrome, Mozilla Firefox, and IE. People use different browsers depending on their own comfort level. Many times your site may look fine in one browser but look completely different in another browser. This is why you should do a compatibility check and make sure that your website looks okay with all browsers.
Have Plenty of Content on Launch Day
Make sure you have several pieces of content ready for new visitors. In peoples haste to “get going”, they seem to be lacking a plan when they launch their site. It is critical you have some excellent content on the website all ready to go the day you go live.
As an example when I launched this website, I created the 5 pillars of internet marketing. This is the foundation of all that I will be teaching about so it was critical that this content was professionally written and covered the basics. It took me several days to write all the content, but this was critical to a good website launch.
What are the initial goals of your website?
You should have a plan for what you want people to do. It is just not enough to throw up a website without a specific idea of what people are to do. You should have an opt-in system ready to go when you launch. My initial goal is to build readership and a following.
Creating a great newsletter is an excellent way to get subscribers.
Offer something valuable to that market for free to help build your opt-in list. Without a mailing list that you are building, then your business will suffer to get off the ground.
Establish yourself as an expert coming out of the gates.
You will want to immediately be recognized as an expert in your field. First impressions are lasting impressions. This is why your initial content on your website should be of expert quality. To keep people coming back you must engage them and offer value.
There are thousands of potential sites in your niche. Make sure yours stands out.
One of the things I preach in my 5 pillars is the importance of video marketing. 80% of people want and are demanding video content. It is just the era we are in that people prefer to watch over reading. Now, this is not true of every market, but it is certainly true of most. You should have identified this aspect in your market research stage to determine the needs and desires of your own market.
It is quite easy today to take any content and convert it into a video. There are many excellent tools that can do this quickly. As an example, I will have my outline for this content and create a simple video from it to engage people. Think about doing this for all your content. If you need help with this, feel free to leave me a message in the comments section and I will contact you about how to create videos quickly and professionally.
Consider creating one Viral piece of content at your launch.
This is going to require some research and time, however, people love resources post that is filled with great information. This could be a statistical post of stats you pull together. Or a list of fantastic resources in your niche that you can put together in one post, or a guidebook. This is not going to be a downloadable piece, but something that is on your website in which it holds tremendous value and puts you in peoples eyes as an expert. Take your time creating this viral piece and make sure it has a WOW factor to it.
You have got 7 seconds to make your first impression!
That is all most people visit a website for before making the decision to stick around or hit the backspace button. So when you launch, make sure your site is visually appealing and holds peoples interest from the get-go.
Additionally, I am a big proponent of exit strategy technology. Remember, most of your visitors may only come once to your website. By having an exit pop up, you have the opportunity to capture their email. Have something in that exit popup that holds big value. Then give it away to capture their email address.
Create a share page
This is a pretty cool technique that is used effectively.
You may have some resources, such as a great video, or images, and more. You can even devise some social media posts that people can copy and share. Think outside the box here about this aspect so people can help you easily share your website with others.
When introducing a new site, it would not be hard to forget about the aspects that go into making a functional website. The things discussed in this article are not hard to do, but you will see that website owners tend to make the same mistakes repeatedly. If you want repeated viewers, give them a site that worth returning to. So what is holding you back? Put your site under the scanner and start doing all the checks you can before it launches