Use These SEO Factors To Rank Better

Writing Content For Your Blog At Light Speeds

Blogs are a great way to build your business online. It allows you to create content and communicate with your targeted audience very quickly. However, writing that content can be very time-consuming. Things have changed on what content is ranked in the search engines. Mainly Google and others are looking for super high-quality content and also much longer content. The statistics for 2018 are showing your content should be around 2000 words or more. Whew that is a lot of content.

 

Writing Will Attract Visitors and Gain You Leads

One of the ideas of building content on your blog is to attract visitors. By posting excellent high-value content, the next logical step is to try to get them to opt-in to get additional information. It is important that you have some sort of call to action on your blog posts for every post you do. One of the best ways to do this is to offer a free eBook. You can write an excellent eBook and then turn around and give it away to build your list.

Your Ebook should be specific and cover content that is related to your blog. It should have information that is not covered on your blog, and won’t be. Use it as click-bait to get someone who is visiting to opt into your list. I recently put together a 65 page Ebook on home-based businesses that I will give away to build a relationship with people. It has great information and speaks from my heart. It has specific areas of content including statistics, resources and valuable information that will truly help people. I could not have put all that content on my blog as it would have been too long, however, it works perfectly for a give away to build my list and further a relationship with my audience.

So back to the blog and adding content to it.

Once you have got an excellent idea for a blog post, you will want to come up with an outline to create the content. It is important to research the topic before writing on it and have all your materials ready when you begin to write.

Start off your content by giving an overview of what the content is about. Then use great headlines throughout your content to engage the reader as they scroll. If your headline is great, and your subheadings are also excellent, there is a good chance you will have someone who actually reads your blog post. People tend to scan content first before deciding to read the entire piece. Especially since we are required to write much longer content then say 5 years ago.

So Why Do Content Marketing?

Content marketing helps you generate both traffic and new leads for your business. Even if you created just one post that really resonated with people, you could be looking at a lot of traffic. Content marketing allows you to put a voice to your website. It allows people to get to know who you are and what you are about. As I said above, it is important to have a plan for your content and also understand the goal of the content before you write it.

So you are here because you found this blog posts so that in itself is proof that it works. People have been utilizing blogs for content marketing for quite some time and it works. It will continue to work as well.

By sharing valuable content, you will begin to build a reputation for yourself. It takes time and a consistent effort, but over time it is well worth the effort.

Drawing Search Engines to Your Website and Ranking Content

Another big reason to do content marketing is when you have your blog set up correctly, every time you publish a new piece of content, Google bots come a knocking. They will crawl your new content and re-crawl your other content. The more you publish, especially if it is good, the more favor Google will give you in viewing your site as important.

Although the search engines change their algorithms frequently, great content continues to do well in Google no matter what they do. Their goal remains the same. Help people find the most relevant content based on the search. When you can deliver great content that answers the searches, then you will rank. It may take some time, however, you will. There are some insider content tips that can certainly help. I will be writing about a tool that helps you write fantastic content soon.

So by writing content is gets you found by the search engines and in return will get you found by your audience that you are targeting. By putting up content on a regular basis you can be sure that your traffic will increase as long as you write high-quality content and abide by the guidelines of writing the content.

So How Do I Tell If My Content Marketing Strategy Is Working?

It is important to track how well you are doing and this can be done by looking at the analytics of your site. Most hosting companies offer the ability to see how much traffic you are getting and where it is coming from, as well as where they entered your site.

You can see how many times a particular page is visited and see what happened as well. This can give you some clues to how well you are engaging your readers. Find out where they are exiting your site and make decisions that can help grow your business.

If one particular piece of content seems to get a lot of traffic, it may be wise to write similar content around that topic.

Make sure you have installed Google Analytics on your website as a bare minimum as this will also help in understanding how your content marketing strategy is doing and where people are most interested when it comes to your website.

Develop a Content Development System

What I mean by that is to come up with some sort of process for creating your content. I use a specific tool that allows me to quickly research ideas and I get snippets of what content is around a particular keyword.

This helps me tremendously in quickly researching for content and then utilizing those snippets to stimulate my content writing. As a matter of fact, this entire article is being written within this content tool and I am already up to over 1000 words in less than 30 minutes.

It gives me a system for writing. It is easy for me to write once I have some thoughts around the particular topic. So I utilize this tool to stimulate my brain and off I go. It takes time to develop this skill, but this tool makes it a lot easier. Plus I can post directly to my blog from this tool as well.

There are hundreds of snippets I have quick access to around various keywords related to content marketing. I can quickly look at them, and then if I really like a particular one, it gives me direct access to the whole article for further research.

If you want more information about this content writing tool the click the link.

How You Can Create Content Fast?

See the above paragraph ūüôā

In reality, this is true. I am amazed at how fast I can find information around a keyword and then write the article using this content marketing tool.  The owner has just released a huge update to this tool that allows you to do so many things. Please check out the short video below on how this tool works.

As you can see this is just one aspect of this tool. If you need to create content fast, then this is a tool you should immediately pick up and utilize in your marketing efforts.

You are always going to need content and in 15 years of online marketing, this is the tool that will help you do it fast.

Creating Relevant Content Is Key To Keeping Audience Engaged

Creating content for content sake is really a total waste of time. What you really want to be doing on your blog is creating content that your audience wants. Keep on topic and bring value to your readers.

Excellent high-quality content not only brings you readers to your website but it also, when done right, will rank in the search engines.

So how are you going to create content that is relevant and excellent?

If you want to create content that is going to be useful and fulfill your content marketing strategy, here are 10 key steps in making that happen.

  1.  Be very clear on what the objective of the content is supposed to do
  2.  Be an expert in your market, or find a writer that is
  3.  Know who your audience is and what they want
  4.  Engage your audience by using a story inside the content
  5.  Have a vision for what the content is
  6.  Create a schedule for getting the content up and completed
  7.  Utilize WordPress as your publishing platform
  8. Create an organized outline of your content
  9. Check the stats of how your content is doing
  10. Have a call to action on all your content

Another thing you can do is encourage people to leave comments about the content. Ask for feedback. Maybe even create some sort of give-away for the best comment to get people to leave comments. The more engaging the content becomes, the better the opportunity it will get shared, which could lead to some viral traffic to your website.

In Conclusion to How To Write Content For Your Blog

All of your content should have a plan attached to it. Why are you creating it, what are you expecting from it and by measuring the performance of the content it will give you a better idea of the content you are putting up on your blog is working or not.

Take a strategic approach to how your blog and connect with your audience. Don’t be afraid to share your opinions and look to try and engage people with the content.

Although you are going to be putting up content on your blog, you are also going to need to promote that content. Creating it is half the job, the other half we will save for a separate article on how to promote your content.

The Whys and Hows Of Content Marketing

Content marketing in its simplest form is to just utilize content to market your business. Even though it sounds simple, it doesn’t mean you are going to do it effectively. There is a lot to it and we are going to cover some of the aspects in this article.

There are also some great tools to make content marketing easier to do. Although not the focus on this article, I will bring up a couple of them. In other content I will break down these content marketing tools in further detail so you can see how they can greatly increase the impact your content will have on the search engine.

In days of old, content marketing was tightly related to keyword research. It still is today, however, the way you use the keywords is much different. 10 years ago, you could simply repeat the keyword over and over and rank the content. Often it was not natural to read or had a poor flow to it, so it was not great for readers. The search engines have long ago wised up and figured this out.

Google’s goal is to deliver the best possible answer to the search query being done. Today much has changed. You can still base your article off a keyword, but it is much more effective to write naturally and utilize a variety of keywords within your writing that make sense to the reader and that are searched.

You also only need to use your main keyword a few times within the article. It is still important to use the keyword phrase in the title, and in the first sentence, but it is not to be forced into the content just for the sake of putting in the content for ranking purposes. Don’t do it as it will hurt you way more than help today.

There was a report recently that came from 2 sources, Content Marketing Institute, and MarketingProfs that stated that 55% of marketers really had no specific marketing plan nor did they know if the content they were creating was effective. This is not good because content creation takes a lot of time. You need content for blog posts, social media, email marketing, brand awareness, and even videos.

So Why Do Content Marketing? The Whys and Hows Of Content Marketing

 

 

So Why Do Content Marketing?One of the aspects you want to think about is the fact that content, when done right, has a huge potential to create back-links to your website. Backlinks are an important factor for ranking your content and your website. Even just one piece of high-quality content can be a game changer for your business. It can bring a lot of traffic from your targeted audience.

When you are creating a following to your website, you are going to want to keep them coming back, so it is very important you keep your content fresh and do it often. This is another reason to create great content and lots of it.

The more quality content you create, the more Google is going to come back to your website as well. Over time you will start to become an authority in your market. Your content will be showing up for tons of different searches across Google. People will begin to recognize your website and are more likely to visit it as well.

 

Content Marketing is Important for BrandingAnother reason to do content marketing is for brand awareness.

This ties into becoming an authority with your target audience. By creating quality content, people will begin to see your brand as well. Most people are online today and reaching them with your marketing efforts through content will reach more people.

The main goal is getting people to like and trust you when they do they are much more apt to share your content on social media as well.

Over time, your traffic will continue to build through a content marketing strategy.

Additionally, another reason to have an effective content marketing plan is to increase sales. Many effective digital marketers are utilizing content to bring people through a sales process. Content can be shared with your target audience in many ways. It can be a webinar series, videos, audios, and even live videos.

By having an effective content marketing plan, and being consistent and also spreading your content across the various platforms, you are going to attract attention from not only the search engines but more importantly, build your following.

So let’s dive deeper into content marketing and some ways to use to build effective content.

How to Start A Content Marketing Strategy

The first step in building content in doing research within your market.

First is to remember why you are doing content marketing. What is the goal of doing all this writing? Well, you want to drive people to your website, and build trust through giving them great information, which in turn will potentially turn into customers who make a purchase for your website if you have a product, or click on a link to purchase an affiliate product you may be promoting.

So lets start with the planning of your content

The first thing you really want to think about is what do your customers what to read? What are they searching for?  Today you can take a keyword and go to Google and put the keyword into the search phrase and typically you are going to get back a whole list of questions that can help you understand what people are asking based on what you are writing about.

As an example, when I type into Google “what is content marketing”, I find about 2/3’s down the page a section called, “people also ask” … This is great because it will tell me what is related to this question¬†that people are asking¬†about. We know these are being typed into Google because they are showing it. You will want to utilize this in your planning. It is a great way to get some additional questions and ideas as you are planning for your article.

I highly recommend as part of the planning of your content, that you develop a calendar for publishing your content. You should plan on creating one excellent piece of content a week. It will take you typically a few hours to write a really high-quality piece of content in which you have researched it as well. There is something called content curation that is an effective way to add additional content that requires very little time and focuses on current trending content.  More on content creation later.

Utilize Your Keyword Research When Writing

 

Use Your Keyword Research For Possible Content IdeasWhen planning out your initial website, you should have done extensive keyword research to see what people are searching for an also get some idea of commercial intent. If you have not done this then you should stop now and get a good keyword tool that will give you this data. Click here to look at a couple I have discussed before.

By understanding how often something is searched and also how competitive it is, this will give you some idea of the work involved. For more information please go here

Now the idea is to get some information around this keyword and do research on it. One of the best ways to do this is to simply go to google and put in your keyword and take a look at some of the content that is on the top of the search engines.

Plan on taking notes and formulate an outline for your article. This will give you a great guideline for writing your article.

This is a lot of work, and over the years I have found a great tool to help me in this phase that speeds up the process tremendously.  It is called instant article wizard and it does a ton of amazing aspects when you want to generate an article.

From finding keywords to finding content and much more, you can use instant article wizard to research and create content very quickly.  There are many aspects to this tool that does many other things as well. It is the best research and content creating tool I have found that has all the features you would want in a content tool. I highly recommend it.

Time to Create Your Content

Content Marketing ToolsSometimes it is tough to look at a blank screen and start writing. There are some ways I utilize that help me get going. One of the things you should do is take your main keyword that you are focusing on and go do a Google search and research what has been written about that topic. Plan on taking notes and even copy and paste some snippets of information as well. NEVER copy someone else’s content, but you can use it as a springboard to helping you write that content.

This is a very powerful tactic and it works really well. You may want to look over 5-10 good articles and pull out some data to help you get started. Or you can grab hundreds of snippets of the best content on the web using the tool I mentioned above called Instant Article Wizard. This will speed up the process 10 fold and it has a built-in editor to work with as well.

How long should you content be?

The Length of Your Content Should be 2000 WordsThis has changed quite a bit. In 2018, Google is favoring and ranking longer content that is written at a very high-quality level. If you want to rank your content in Google, then plan on at least 2000 words. Additionally, make sure it is very informative and well written. Even though we want to rank in Google to get traffic, more importantly, we want our targeted audience excited when they read your content. You do not want a 1-time visitor, you want a lifelong reader of your content.

Even though you are using long content, do not write in long paragraphs, make sure you have some short choppy sentences as well. Utilize bullets when appropriate as well.

Make sure you use black text on a white background. This will be easy on the readers eyes.

Items To Include In Your Content

You definitively want images throughout your content. Images are a very powerful way to not only convey a message, but it gives your readers eye candy to stay engaged.

There are a couple of really good sites you can get images for free. Just google both Pixelbay and Pexals and you will find a ton of images you can use for your content.

Using images breaks up your content and is pleasing to your visitor.

Use Heading Titles within your longer content.

If you are writing 2000 word articles, then you should have several aspects of content that will be on that page. Use headlines to break up the content. Most people are going to first scan your content, this is where strong headlines and great images will attract the reader first. Then they will decide based on the headlines if they are going to read the content.

Turn Your Content into a short video.

Create A Video Out of Your ContentAnother powerful content marketing strategy is to take your Headlines and maybe a few other points of your article and turn them into a short video. When someone sees you have the video on your content, they are more likely¬†to watch that video and if they like what they hear, they will read the full content. Use the video near the beginning of the content and give them enough in the video to make them curious about the rest of the content. Don’t use the entire article to make a video, just a teaser video about the content.the

There are many excellent video tools that allow you to create videos very quickly. Check out a few I use under the video marketing section of this blog. Also, I talk about one of them in the content marketing section as well.

Promote Your Content Across the Web

Ok, so you have written a great article. First, you will want to post it your blog. Hopefully, you have followed the guidelines in this article and you have also created a short teaser video for your content. The next step is you need to promote your content to various places.

Put together a couple of summaries of your article. One should be a couple of paragraphs giving an overview, and the other just a few short tweets of 140 characters.

First and foremost you should post a small piece of your content, like a summary, onto your Facebook page. Facebook is used by millions of people daily, and building a following on Facebook is very important.

Next, post your first tweet summary on Twitter. Over the next few days, you will want to continue to tweet various summaries about your article on twitter.

Use images on Facebook and Twitter to draw interest to your article. Put a link back to the full content on your website.

Next, utilize the short video you created and put that up on YouTube. Utilize your main keyword in the title of your video. Also, make sure you write a great description inside of YouTube and also use hashtags.

Post a few images you used for your post on Pinterest over the next few days and again link back to your article.

There are others sites like Tumblr and Reddit that I would recommend also taking your summaries and posting them to these sites. On Tumblr, I would put at least a few hundred words and an image. Tumblr is a kind of blogging platform that is very popular.

These are all going to create links back to your website which will help in ranking in the Search engines as well.

Conclusion of the Hows and Whys Of a Content Marketing Strategy

 

Content Marketing Has Many ComponentsContent marketing is an art form and also is highly technical in nature. When you are developing a content marketing strategy it is important to consider all the points in this article to help you maximize your content that you create.

It takes time and effort to create content so you do not want to just do it to do it. Have a solid plan and execute it based on what is in this article. Make sure you create a publishing calendar and stick with it. Content marketing is all about consistency and delivering great information to your readers. The ultimate goal is to build your authority and your following in your chosen market. There is no easy way around this, however as I mentioned, there are tools that can help speed up the process.

As an example, I utilized Instant Article Wizard to create this content. It helped me to quickly research the topic and write the content all in one interface.  Without this tool, it would have taken me several hours to research and create this content. However, with this content marketing tool, I was able to create this entire article in about an hour.

Simple Checks to do Before a Website Launch

Setting up a website that will interest your target market involves more than just putting anything on the site to get it launched. By following these simple tips on launching your website you can be sure to have an effective presence online.

If you really desire to be seen as a professional by your visitors, then you should make sure that everything is up to par before your website is launched. Plenty of webmasters and bloggers generally do not check everything before they launch a website. This not only makes a negative impact on their reputation, but it also reduces their chances of converting viewers. Ultimately a website should work flawlessly. Making that happen is your job before it launches.

In reference to your design, your website should be one hundred percent functional. In other words, your website should validate through the current HTML standards. Now, this definitely doesn’t mean that you’ve lost all hope if your site doesn’t validate. But, it does mean that you have to determine what is causing the problems and fix them. Sometimes forgetting to close tags or not adding the “alt” tag can bring up errors.

You can easily use the W3C online validating service to check your website’s design and find out if anything’s wrong. Making sure that your website is up to date in terms of the current standards is a major accomplishment because this will be a very important factor on down the line.

 

Check All The Links On Your Website

Check out the links on your site and be certain that they work the right way. A lot of times, links will stop working. This accident can occur during copy/paste. Do not assume that things are okay until you check all links. It would be a horrible thing for your links to malfunction. Think about that for a moment. Missing out on a sale because the link was not working can be a horrible thing. Also, make sure that the links are going to the proper location and that the navigation of site works fine.

So, everything is just perfect with your website until you change up the browser. Before you launch your site, the browser compatibility should be checked. Make sure that your site does not have any issues with the main browsers like Google Chrome, Mozilla Firefox, and IE. People use different browsers depending on their own comfort level. Many times your site may look fine in one browser but look completely different in another browser. This is why you should do a compatibility check and make sure that your website looks okay with all browsers.

Have Plenty of Content on Launch Day

Make sure you have several pieces of content ready for new visitors. In peoples haste to ‚Äúget going‚ÄĚ, they seem to be lacking a plan when they launch their site. It is critical you have some excellent content on the website all ready to go the day you go live.

As an example when I launched this website, I created the 5 pillars of internet marketing. This is the foundation of all that I will be teaching about so it was critical that this content was professionally written and covered the basics. It took me several days to write all the content, but this was critical to a good website launch.

What are the initial goals of your website?

You should have a plan for what you want people to do. It is just not enough to throw up a website without a specific idea of what people are to do. You should have an opt-in system ready to go when you launch. My initial goal is to build readership and a following.

Creating a great newsletter is an excellent way to get subscribers.

Offer something valuable to that market for free to help build your opt-in list. Without a mailing list that you are building, then your business will suffer to get off the ground.

Establish yourself as an expert coming out of the gates.

You will want to immediately be recognized as an expert in your field. First impressions are lasting impressions. This is why your initial content on your website should be of expert quality. To keep people coming back you must engage them and offer value.

There are thousands of potential sites in your niche. Make sure yours stands out.

Create videos.

One of the things I preach in my 5 pillars is the importance of video marketing. 80% of people want and are demanding video content. It is just the era we are in that people prefer to watch over reading. Now, this is not true of every market, but it is certainly true of most. You should have identified this aspect in your market research stage to determine the needs and desires of your own market.

It is quite easy today to take any content and convert it into a video. There are many excellent tools that can do this quickly. As an example, I will have my outline for this content and create a simple video from it to engage people. Think about doing this for all your content. If you need help with this, feel free to leave me a message in the comments section and I will contact you about how to create videos quickly and professionally.

Consider creating one Viral piece of content at your launch.

This is going to require some research and time, however, people love resources post that is filled with great information. This could be a statistical post of stats you pull together. Or a list of fantastic resources in your niche that you can put together in one post, or a guidebook. This is not going to be a downloadable piece, but something that is on your website in which it holds tremendous value and puts you in peoples eyes as an expert. Take your time creating this viral piece and make sure it has a WOW factor to it.

You have got 7 seconds to make your first impression!

That is all most people visit a website for before making the decision to stick around or hit the backspace button. So when you launch, make sure your site is visually appealing and holds peoples interest from the get-go.

Additionally, I am a big proponent of exit strategy technology. Remember, most of your visitors may only come once to your website. By having an exit pop up, you have the opportunity to capture their email. Have something in that exit popup that holds big value. Then give it away to capture their email address.

Create a share page

This is a pretty cool technique that is used effectively.

You may have some resources, such as a great video, or images, and more.  You can even devise some social media posts that people can copy and share. Think outside the box here about this aspect so people can help you easily share your website with others.

When introducing a new site, it would not be hard to forget about the aspects that go into making a functional website. The things discussed in this article are not hard to do, but you will see that website owners tend to make the same mistakes repeatedly. If you want repeated viewers, give them a site that worth returning to. So what is holding you back? Put your site under the scanner and start doing all the checks you can before it launches

How To Fix A Slow Loading Site By Optimizing Your Website

Whether you’re running a popular website or an interesting blog, if it’s taking too much time to load then you’re losing visitors. Everybody in the world does not have high-speed internet access; however, a significant portion of online users do have it. Many years ago, especially in the 1990s, so many aspects of technology were still in their infancy. However, even now, there are certain factors that can slow down your website, which can prove to be highly irritating to your visitors. You have to make it fast, and if your site is on the slow side of things, then read this article and take action on it.

Additionally, it is now a ranking factor within Google. If your site is slow to load it will impact your rankings.

Free Tools To Check Your Speeds

 

One of the first things you will want to do is to utilize a couple of free tools that will show you what is causing the slow down of your website.

You can go to GTMetrix and simply put in your URL and click a button and it will scan your website and bring back the results. This tool will measure many aspects of your website and allow you to identify what may be causing loading issues. I check my sites and then it gives me exactly what is causing the issue so I can fix the speed on my website.

Another great tool is Pingdom. This works very similar to GtMetrix and again you simply add your URL and click the button and wait for your website to be analyzed. Both tools give you a quick overview of the load time and then you can look below the results for additional details. Utilize both these tools to see what is causing your site to load slow.

WordPress Plugins That Greatly Help Your Speed

There are a couple of premium plugins that will optimize your site very quickly. I have been using WPROCKET for well over a year and it works great. It handles many of the speed issues for me hands off. It is a fairly expensive plugin, however, the cost of a slow loading website is much greater than using this plugin.

WpOptimzer is another good plugin that does many things in the background hands off to help optimize your website. I have used both of these and I do prefer WPRocket, however, WP Optimizer is a less expensive option for those on a tight budget.

Additionally, millions have used this Free Caching Plugin successfully to help speed up their websites.

Speaking of Plugins

If you are using WordPress for your website, then you will want to pay close attention to this speed tip.

DO NOT USE TOO MANY PLUGINS ūüėä_

Sorry for shouting, however, this is a big factor in load time. There are so many great plugins that help us perform all sorts of various functions on our websites. This is one of the great reasons to use WordPress, however, if you put too many plugins on your website, then it is going to cause issues.

Take a close look at each of your plugins and decide if you REALLY need them or not. Try to limit the number of plugins if possible.

Another Important Factor To Loading Time is Hosting

So many people use cheap hosting and they do not realize that it is a big factor to optimizing your website.

If you are on a cheap hosting, usually it is a shared server. For hosting companies to be able to offer such cheap hosting, they will end up putting tons of websites on one server which in turn will cause loading issues.

No matter what you do, you will not be able to fix the load times if you have a crappy hosting company. If you have done as much as you can to optimize your website and it still loads slow, you may want to consider moving your website to a better hosting company.

I have been using INSTY.ME for a few years. They have lots of options and as your business grows you can eventually move your site to a dedicated server where you will NOT be sharing the space within anyone.

INSTY.ME has fantastic support and their hosting is designed to work well with WordPress. I tested this site the other day and it is under 2 seconds to load.

Some of the really big sites can get away with using sophisticated scripts for their ads, but the smaller online business will not be able to get away with it.

There are other ways to tackle the problem if you simply must leave your ad situation alone. It is obviously better to have a lower bounce rate and high return rate at first, then you can start easing the ads in and see what happens. Flash banners and ads are just the worst, and so many became a bit blind to them many years ago.

You have to be careful if you decide to use a popup, and yes we know that is not really ever a cause for concern with how fast your site will load. Tons of people just hate them, including us, so you have to proceed at your own risk.

Any of the different applications using a pop-up concept will not adversely impact your loading times, though. So when it comes down to how many of your visitors do you want to possibly turn-off due to using them.

Try to limit the pop-ups on your website. They are important to capture emails, however, if you overdo it, then you risk the irritation of your visitor and they may not return because of it.

Optimize your images:

There are many ways to do this, however, I utilize WordPress for all my sites. There are a couple of plugins that will help you with optimizing your images. One is called Smushit. This plugin is great and it actually optimizes the image on the upload. It compresses the image and can greatly reduce your load time.

Another very good plugin for images is called tiny compress images. This one works with an API and you can load up to 500 images a month to compress. It is free and works much like SmushIt.

I have run some tests and have found that Tiny Compress Images seems to work a bit better then SmushIT.

Most people take great pride in their homepages for some reason, and maybe it is just like a real home and bringing people in for the first time, etc. Optimize your homepage if you are going to do anything for load time, and for what we hope are reasons known to you.

If your site is graphics intensive, then you probably know that your pics and whatnot are compressed and in proper format and all that good stuff. There are quite a few methods that can be employed to make your home page, or any other page, load as quickly as it possibly can.

If your site can be loaded in one second, that is great; but work to keep it under five seconds max. Optimizing your site in all ways is a process, and do not forget to check your site in other browsers, too.

As a webmaster or blogger, you should understand the pulse of your visitors and focus on giving them the best possible experience. Usability is extremely important if you want people to like your site, recommend it to others and keep going back to it.

Make sure you utilize both speed test websites above to get a better understanding of why your website is loading slow.

Building trust with your visitors–here are some tips

Getting The Trust and Respect You Want in Your Business and How To Make it Happen

You will find that getting everything together for an online business is pretty straightforward, these days until you discover your audience does not know you, trust you or buy from you. So, that is the subject of our conversation today, Building trust,  and we will endeavor to help you get moving in the right direction.

Very few online marketers are known by so many by their names, and the majority are generally obscure. A big factor with trust-building is becoming familiar in your niche, and you can help that along by letting people know what you look like – as in, photos. That is a good place to introduce your entire business if you have additional employees. These things may look small and insignificant but they play a major role when it comes down to creating a long-term trust with your visitors, and when turning them into customers. Your traffic will be able to check you out, and all of those photographs will help assuage their apprehensions.

You should never have mistakes in your content on every single page related to spelling or bad grammar. People are unforgiving because they know how fast and easy it is to correct these various mistakes. Most people who do not like it are apt to leave forever without saying a word to you about it, and then some people may give you a hard time.

There is a valid point about the fact they can be easily avoided, but for some reason, people do not care enough to prevent it. Ask yourself, would you trust a website and buy something from it if you found out that it is careless to not even take of care of such small errors? It takes just a minute to do a quick check, and the potential problems it will prevent make it worth doing.

One of the ways you can find out if people are trusting you is to look at your analytics within your hosting control panel. Typically there are multiple analytic tools and the one you want to look at for this is how long people are staying on your website. The longer people stay, the better chance you are building trust with your audience.

If your sites do not have a means by which your visitors can get in touch with you, then that is a very good reason why things are misfiring. Even if you do not think a phone number is needed, you should still put your business number on the contact page. You may get a call and you may not, who knows, but it sure looks professional and really good. A site is not necessarily a scam operation just because they do not have a number, but we know scam sites do not have a number on their contact page if they even have that much. It is always smart to think of everything you can that will help your visitors feel more at ease with you. Continue learning about building trust initiatives, and you will be in a strong position to be successful with it.

How to Become Successful at  Blogging Through a Content Marketing Strategy

Creating a profitable niche blogs takes a bit more than just registering a domain name and setting up a WordPress blog. If you remember the following tips as you set up and manage your niche blog, you’ll be on your way to having a high traffic blog that’s profitable.

First and foremost, you need a fantastic Content Marketing Strategy that is based on sound market research. People desire and demand great content. When you do proper market research you should have a great list of keywords and thematic keywords that will allow you to write excellent content.

Doing Your Keyword Research: Before you set up your niche blog, you should do some keyword research and seek out some good long tail keywords to target. By choosing this type of keyword, you’ll find it fairly easy to rank well in the search engines and attract targeted visitors to your blog. When it comes to keywords and SEO, every one of your blog posts has an impact, so you should be aware of what you’re posting. When you create posts using long tail keywords related to your niche, you have a good chance of having your posts on the first page of search engines, as these keywords are less competitive than some. Choosing a keyword phrase that is closely related to your niche’s content will allow you to create more appealing content for your readers.

Know Your Niche: High-quality niche blogs are created by people who know and love the topic that they’re blogging about. It’s easier all around if you choose a topic that you’re well informed about. The worst type of subject to pick for a niche blog is one that you know nothing about and have no real interest in, and this is a recipe for failure. The more you know about your subject, and the more interested you are in it, the easier it will be to maintain your blog over time, and the better your content will tend to be.

Can Your Niche be Monetized?: When choosing your niche, you not only want to pick one that’s popular but also one that has the potential to be monetized. A simple way to test this is to type in your main keywords at Google and see how many ads you see on the pages that come up. If there are enough ads for that particular keyword then it goes on to show that people are already monetizing this niche, which makes your choice worthwhile. Other clues regarding the niche’s profitability include the number of affiliate products you can find in the niche, which you can check on various affiliate vendor sites such as Commission Junction and Clickbank. So make sure you can monetize your niche, as some niches (such as celebrity news) are extremely popular, but the vast majority of visitors are looking for free information.

Once you start taking consistent action on what we discussed above and build a solid content marketing strategy,  you will see better results with your niche blogging in the long run.

Best Ways to Increase the Conversion Rate of Your Website

Increase the Conversion Rate of your Website

Having a website that’s conversion friendly doesn’t have to be complicated, and it’s possible to accomplish this without a large budget or fancy tools. The methods we’ll be sharing in this article have been proven to convert visitors into customers and increase the conversion rate.

Ease of Navigation.

Grab the Reader’s Attention at the Top: The first place visitors look when they land on your page is the top, which is why you have to emphasize this area on your site. If you want people to keep reading, you have to impress them with the importance of your message right away, at the top. This is different than having the content above the fold, it’s actually on the top. You can’t rely on vague or generic content at the top of your page -you want to address the most interesting and exciting points about your product or offer so they can’t resist reading further. This is something that can boost your conversions quite a bit, so don’t overlook it.

Getting from one page to another and the ability to browse around is made easier for your visitors if you use an internal linking structure. You don’t want anyone to have problems finding what they need, so having a good search engine on your website is also important. Automatic increases to your conversion ratios are something you will notice once you have navigation in place that is easy to use and understand.

Make the Text Simple:

Did you know that what kind of text you use, and the color and size of the text can make a real difference in your site’s conversions? On your web pages, you should use text that is easy to read and the size that is appropriate for your visitors. Your visitors will leave without taking any kind of action if your sites are unappealing to them, so for example, don’t use tiny gray text on a white background. If your content isn’t going to be readable, how do you expect your prospect to get convinced and buy from you? Or to even become a subscriber for your newsletter?

Every detail matters, so keep thing simple on your webpage, including the fonts. Your aim should be to get your visitors comfortable on your site so that they know it’s the right place, which may lead to the action you want them to take. When you want to increase the conversion rate, make your site easy to navigate and text easy on the eyes.

 

Include Real Testimonials

 

Fake testimonials are something that some websites have no problem in using just so they can try to convince prospects that their product is valuable. These days, the Internet user has become more educated and savvy, so this particular tactic will backfire. Add testimonials from happy and real customers.

People want real proof and they will analyze your business. So make sure that you use real testimonials from your real customers with their picture if possible, or an even better idea is to ask if they would give a video testimonial which would be even more convincing. You don’t have to make any major changes to your website or your sales process to improve the conversion rate and get more sales. There have been some simple tactics discussed above and if you are willing to implement them, you should see an increase in your conversion rates in no time.

These are a few simple steps you can take today to increase the conversion rate on your website. Implement them and watch your conversions increase.

You Can’t Afford to Ignore These SEO Factors

Search Engine Optimization has gone way beyond the act of stuffing keywords into every inch of on-page content. If you want to make it to the top of the search engine results today, you’re going to have to do a lot more – even more if you want to stay at the top. Make sure to include these factors in the SEO strategy plan for your sites.

Premium Content: If there is one thing that has a huge part in helping you be successful with SEO and provides you an upper hand over your competitors then it would be your content. Possessing high-quality content on your website or blog is very important.

This is because Google and other search engines are taking very cautious measures to lower the rank of all websites that do not have the right kind of content. The content on your blog must be original and relevant to your main topic.

Don’t listen to anybody when they say that content doesn’t matter for SEO, because it certainly does. Because it gets a lot of relevant backlinks, you will realize that good quality content will receive a higher ranking.

Your SEO efforts flow smoothly when you have quality content that other bloggers want to link to. So, you must focus on creating top of the line content. If you are planning to employ a professional copywriter, this something that might help you to get better content even if it does cost more money. This is because top of the notch content is what is important.

Set Up A Publishing Schedule:

 

One of the ways to keep people coming back is a consistent flow of content. It is also important as Google will come and crawl your new content every time you put it up on your blog.

I highly recommend you set up a schedule for posting new content. By being organized you will get the benefit of not only getting new content on your site, but your readers will appreciate this, and if you have a schedule,  you can even notify your readers about when you will be posting this content.

There are tools you can use to make this easier. Find one that works for you and come up with a monthly content marketing plan for not only your website, but for off page seo factors as well.

Keyword in Name of the Domain:

It’s a known fact in the SEO world that by having your keyword in your domain name will significantly impact your search engine ranking. It might even get you placed on the first page of the search engine results. It does not matter what your niche is about, if you can enter your keyword into your domain name, this is very beneficial for you. Even if the domain name for your selected keyword is not there you can still put an additional letter with it and get it registered. For example, if you’re keyword is “dog training” then your domain name could be dogtrainingtactics.com, where you added the word tactics in the end.

 

Always be working on getting BackLinks:

 

Getting backlinks is a critical component to ranking your content. It used to be that the sheer number of links would help. This is not the case anymore.

It is much more important to get high-quality links pointing back to your website. One of the ways you can do this is to find relevant websites where you can guest blog. Other websites are grateful to have excellent content written and we all know how much time it takes. So if your content is unique and excellent, they will be willing to publish YOUR content on THEIR site and thus creating a backlink to your website.

This will be an ongoing strategy for not only good SEO, but for content marketing in general.

 

Utilize Your Keywords Within the Title of The Post

 

When you create a new piece of content, have a plan. I have discussed this In great detail in both your market research strategy and in your content marketing strategy.

You should have a list of targeted phrases that you have already researched and found that people are looking for and also that you can rank for.

When you create the content, utilize the keyword phrase you are targeting within the title of the article and also in the URL.

Although there is less emphasis on using the keyword over and over, follow the guidelines about Latent Semantic Indexing and make sure you are using other phrases that other experts in your market are using.

These SEO factors will not only help you take your site to the top of the SEO ranking but also keep it there as long as you are consistent.

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