Writing Content For Your Blog At Light Speeds
Blogs are a great way to build your business online. It allows you to create content and communicate with your targeted audience very quickly. However, writing that content can be very time-consuming. Things have changed on what content is ranked in the search engines. Mainly Google and others are looking for super high-quality content and also much longer content. The statistics for 2018 are showing your content should be around 2000 words or more. Whew that is a lot of content.
Writing Will Attract Visitors and Gain You Leads
One of the ideas of building content on your blog is to attract visitors. By posting excellent high-value content, the next logical step is to try to get them to opt-in to get additional information. It is important that you have some sort of call to action on your blog posts for every post you do. One of the best ways to do this is to offer a free eBook. You can write an excellent eBook and then turn around and give it away to build your list.
Your Ebook should be specific and cover content that is related to your blog. It should have information that is not covered on your blog, and won’t be. Use it as click-bait to get someone who is visiting to opt into your list. I recently put together a 65 page Ebook on home-based businesses that I will give away to build a relationship with people. It has great information and speaks from my heart. It has specific areas of content including statistics, resources and valuable information that will truly help people. I could not have put all that content on my blog as it would have been too long, however, it works perfectly for a give away to build my list and further a relationship with my audience.
So back to the blog and adding content to it.
Once you have got an excellent idea for a blog post, you will want to come up with an outline to create the content. It is important to research the topic before writing on it and have all your materials ready when you begin to write.
Start off your content by giving an overview of what the content is about. Then use great headlines throughout your content to engage the reader as they scroll. If your headline is great, and your subheadings are also excellent, there is a good chance you will have someone who actually reads your blog post. People tend to scan content first before deciding to read the entire piece. Especially since we are required to write much longer content then say 5 years ago.
So Why Do Content Marketing?
Content marketing helps you generate both traffic and new leads for your business. Even if you created just one post that really resonated with people, you could be looking at a lot of traffic. Content marketing allows you to put a voice to your website. It allows people to get to know who you are and what you are about. As I said above, it is important to have a plan for your content and also understand the goal of the content before you write it.
So you are here because you found this blog posts so that in itself is proof that it works. People have been utilizing blogs for content marketing for quite some time and it works. It will continue to work as well.
By sharing valuable content, you will begin to build a reputation for yourself. It takes time and a consistent effort, but over time it is well worth the effort.
Drawing Search Engines to Your Website and Ranking Content
Another big reason to do content marketing is when you have your blog set up correctly, every time you publish a new piece of content, Google bots come a knocking. They will crawl your new content and re-crawl your other content. The more you publish, especially if it is good, the more favor Google will give you in viewing your site as important.
Although the search engines change their algorithms frequently, great content continues to do well in Google no matter what they do. Their goal remains the same. Help people find the most relevant content based on the search. When you can deliver great content that answers the searches, then you will rank. It may take some time, however, you will. There are some insider content tips that can certainly help. I will be writing about a tool that helps you write fantastic content soon.
So by writing content is gets you found by the search engines and in return will get you found by your audience that you are targeting. By putting up content on a regular basis you can be sure that your traffic will increase as long as you write high-quality content and abide by the guidelines of writing the content.
So How Do I Tell If My Content Marketing Strategy Is Working?
It is important to track how well you are doing and this can be done by looking at the analytics of your site. Most hosting companies offer the ability to see how much traffic you are getting and where it is coming from, as well as where they entered your site.
You can see how many times a particular page is visited and see what happened as well. This can give you some clues to how well you are engaging your readers. Find out where they are exiting your site and make decisions that can help grow your business.
If one particular piece of content seems to get a lot of traffic, it may be wise to write similar content around that topic.
Make sure you have installed Google Analytics on your website as a bare minimum as this will also help in understanding how your content marketing strategy is doing and where people are most interested when it comes to your website.
Develop a Content Development System
What I mean by that is to come up with some sort of process for creating your content. I use a specific tool that allows me to quickly research ideas and I get snippets of what content is around a particular keyword.
This helps me tremendously in quickly researching for content and then utilizing those snippets to stimulate my content writing. As a matter of fact, this entire article is being written within this content tool and I am already up to over 1000 words in less than 30 minutes.
It gives me a system for writing. It is easy for me to write once I have some thoughts around the particular topic. So I utilize this tool to stimulate my brain and off I go. It takes time to develop this skill, but this tool makes it a lot easier. Plus I can post directly to my blog from this tool as well.
There are hundreds of snippets I have quick access to around various keywords related to content marketing. I can quickly look at them, and then if I really like a particular one, it gives me direct access to the whole article for further research.
If you want more information about this content writing tool the click the link.
How You Can Create Content Fast?
See the above paragraph 🙂
In reality, this is true. I am amazed at how fast I can find information around a keyword and then write the article using this content marketing tool. The owner has just released a huge update to this tool that allows you to do so many things. Please check out the short video below on how this tool works.
As you can see this is just one aspect of this tool. If you need to create content fast, then this is a tool you should immediately pick up and utilize in your marketing efforts.
You are always going to need content and in 15 years of online marketing, this is the tool that will help you do it fast.
Creating Relevant Content Is Key To Keeping Audience Engaged
Creating content for content sake is really a total waste of time. What you really want to be doing on your blog is creating content that your audience wants. Keep on topic and bring value to your readers.
Excellent high-quality content not only brings you readers to your website but it also, when done right, will rank in the search engines.
So how are you going to create content that is relevant and excellent?
If you want to create content that is going to be useful and fulfill your content marketing strategy, here are 10 key steps in making that happen.
- Be very clear on what the objective of the content is supposed to do
- Be an expert in your market, or find a writer that is
- Know who your audience is and what they want
- Engage your audience by using a story inside the content
- Have a vision for what the content is
- Create a schedule for getting the content up and completed
- Utilize WordPress as your publishing platform
- Create an organized outline of your content
- Check the stats of how your content is doing
- Have a call to action on all your content
Another thing you can do is encourage people to leave comments about the content. Ask for feedback. Maybe even create some sort of give-away for the best comment to get people to leave comments. The more engaging the content becomes, the better the opportunity it will get shared, which could lead to some viral traffic to your website.
In Conclusion to How To Write Content For Your Blog
All of your content should have a plan attached to it. Why are you creating it, what are you expecting from it and by measuring the performance of the content it will give you a better idea of the content you are putting up on your blog is working or not.
Take a strategic approach to how your blog and connect with your audience. Don’t be afraid to share your opinions and look to try and engage people with the content.
Although you are going to be putting up content on your blog, you are also going to need to promote that content. Creating it is half the job, the other half we will save for a separate article on how to promote your content.